Gourmands have created big business for many fragrance companies. According to Future Market Insights, the gourmand fragrance market will have a CAGR of 3.8% from 2023 to 2033 and a value of $55 billion by 2033. In terms of geographical breakdown, the US had a 31.6% value (6% CAGR) share in the market, Germany a 21.8% share (4% CAGR), the UK a 19.5% value share (5.2% CAGR), India a 6.9% share (4.1% CAGR), and Japan an 8.6% value share (4% CAGR). According to the Gourmand Fragrance Report by Market.US, the European market has a $13.36 billion value.These figures show no signs of slowing down with Spate’s research presenting a growth of +77.5% in searches for gourmand fragrances year over year. But will the gourmand bubble burst once consumers overindulge in sweet scents? BeautyMatter spoke to brand founders and retailers to hypothesize about the state of the niche fragrance industry post-gourmand.A Consumer Audience Seeking Saccharine Comfort in Uncertain TimesWhether in food or fragrance form, sweetness is comforting. In a study of 225 people from 10 different cultures, vanilla was ranked as the most pleasant smell.  Due to its pleasing palette, the compliment potential of a gourmand creation means the wearer is likely to gain more positive attention from wearing a scrumptious vanilla than an intense leather rose scent for example, which in turn could drive purchasing power. After all, if sweet scents have an addictive pull, how much more addictive is receiving compliments about smelling delicious? The appeal goes beyond mere pleasantries: administration of a vanilla scent during MRI imaging reduced anxiety by 63%.